Redesign of the website calculator
Trough heat maps, we discovered that the old design was having a lot of bounce when it came to clicks and conversion. I was in charge of developing the new user experience for better conversion results and better use of their main budget calculator.
Flow charts and journeys
This two UX methodologies helped the success of the app. My main job was to analyse the previous UX of the app and find the pain points that were causing a bad user experience.
